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Australian Music Radio Airplay Project

The Australian Music Radio Airplay Project (Amrap) is a potent expression of community radio sector's longstanding support of Australian music and musicians. Through a number of related initiatives Amrap is developing community radio's capacity for airplay and documentary coverage of contemporary Australian music. Amrap assists Australian musicians to more effectively engage with this large and diverse independent radio broadcasting sector.

Community radio's commitment to diversity has allowed it to play a particularly effective role in supporting Australian musicians. Since 2000 Amrap has distributed over 75,000 CDs by Australian artists working within many music genres to community radio stations playing those music genres. Amrap has become a valuable resource for stations to connect with their local music community and for Australian musicians to connect with local and national audiences via community radio.

The Amrap is coordinated by the Community Broadcasting Association of Australia (CBAA). Project activities include:

• Distribution of contemporary Australian music on CD to community radio stations. Amrap utilises a database driven music distribution system that matches music releases by genre to community radio stations broadcasting that music genre;
• Digital delivery of contemporary Australian music to community radio stations via the Community Radio Satellite (ComRadSat) channel and the Digital Delivery Network; and
• Maintenance of the Amrap website (www.amrap.org)

Amrap commenced operation in 2000 with $1.5 million in Federal funding provided to the Community Broadcasting Foundation via the Department of Communications, Information Technology and the Arts as part of the government's Contemporary Music Initiative for Community Broadcasting. It incorporated two separate but related initiatives: the CBF AMRAP grants program for community broadcasting organisations; and the Amrap resource centre based at, and managed by, the CBAA.

Originally conceived as a three-year project Amrap has been extended through careful management while further funding was sourced. 

Revitalising Amrap

Prior to the 2007 Federal Election the Australian Labor Party committed $2.4m. over four years for the continuation of Amrap, recognising the project's crucial role in assisting community radio broadcasters to promote diverse and fresh contemporary Australian music to their listeners.

This new funding commitment was confirmed in the 2008/09 Federal Budget providing the community broadcasting sector with the means to revitalise Amrap early in the new financial year.

In August 2008 the CBF Board appointed a new committee to oversee the revitalised Australian Music Radio Airplay Project. The Australian Music Grants Advisory Committee (AMGAC) is a five member committee responsible for monitoring the progress of the Amrap, setting grant guidelines, assessing grant applications and providing policy advice and grant recommendations to the CBF Board. 

Amrap Development Consultancy

The Revitalising Amrap report stemming from the recent Amrap development consultancy has provided the Foundation with an initial blueprint for taking the project forward. It has received support from peak sector bodies, the CBF Board and the Australian Music Grants Advisory Committee (AMGAC).

'Revitalising Amrap' - Portable Content 2008.

> Download the report (PDF format - 5.70MB)

The Foundation has endorsed the report's recommendation that the CBAA continue to manage the Amrap service. The CBAA has received an initial establishment grant to ensure that early progress is made on the revitalisation of the project. A detailed operational plan and budget for further Amrap sector coordination funding in 2008/09 were presented to the AMGAC for consideration at its November meeting.

For further information:

Contact Jon King, Grants Administrator, Community Broadcasting Foundation, ph: (03) 9419 8055 or email: jking@cbf.com.au.