Australian Music Radio Airplay Project
The Australian Music Radio Airplay Project (Amrap) is a community radio initiative that works with musicians and community broadcasters to get great Australian music national airplay, faster.
Amrap is one of the community broadcasting sector's most successful projects to date. It supports the career development of thousands of Australian musicians by distributing contemporary Australian music and artist information to over 1500 programmers at more than 300 community radio stations across Australia.
Since July 2008 Amrap has:
- Facilitated a 5% jump in Australian music airplay on community radio nationally, to a new average of 37%.
- Provided AirIt and the CD Mailout music distribution services to 1,500+ broadcasters from 300+ stations and 3,000+ Australian musicians.
- Distributed 90,000+ music files through AirIt and an additional 70,000 CD units to stations with limited online access.
- Trained over 900 broadcasters to use the Amrap Pages to promote Australian music through station websites.
- Launched AMRAP Pages for 700+ radio programs, displaying 150,000 Australian music tracks and 50,000+ Australian music videos.
- Supported 25 community stations to deliver grant funded contemporary Australian music projects including live music recordings.
- Conducted workshops for over 150 community radio stations and thousands of musicians to increase Australian music airplay and online promotions through community radio.
Impressive numbers, but more importantly... a lot of impressive new Australian music getting to radio!
The Amrap is coordinated by the Community Broadcasting Association of Australia (CBAA). Amrap offers a range of services for signed and unsigned Australian artists, major and independent record labels and all community radio stations and broadcasters around Australia.
Amrap commenced operation in 2000 with $1.5 million in Federal funding provided to the Community Broadcasting Foundation via the Department of Broadband, Communications and the Digital Economy (formerly Department of Communications, Information Technology and the Arts) as part of the government's Contemporary Music Initiative for Community Broadcasting. It incorporated two separate but related initiatives: the CBF Amrap grants program for community broadcasting organisations; and the Amrap resource centre based at, and managed by, the CBAA.
For further information:
Contact Jon King, Grants Administrator, Community Broadcasting Foundation, ph: (03) 8341 5966 or email: firstname.lastname@example.org.